Catalyst Arts Blog
  • PR/MEDIA RELATIONS

  • July31st

    Catalyst Arts Debuts Become the Art Cart at a Grand Circus Gala!

    Posted in: CREATIVITY/ARTS, EVENTS/ENTERTAINMENT, INSPIRATIONAL, PERFORMANCE/ENTERTAINMENT, PR/MEDIA RELATIONS

    Circus Stilt Walkers at ISES Gala in SF

    On July 10th, Catalyst Arts joined dozens of performers and caterers for the annual ISES Gala at SF Old Mint. For those who don’t know – ISES is the International Special Event Society, which is the association for special event professionals, so of course, we were excited, not only to show off our beautiful circus-themed stilt walkers and serving skirts, but also to debut a special new Signature offering: our unique Become the Art cart!

    Catalyst Arts Signature Become the Art Cart

    Become the Art Cart is an interactive mobile photo opportunity suitable for any event. That night, the cart was particularly popular amongst the ISES crowd, because unlike most stationary photo booths, this one wheeled right up to people. Sporting a nice golden frame and a attended by a pro photographer (in this case Gustavo Fernandez) and a friendly costumed attendant.  The Become the Art Cart allowed guests to choose from a variety of custom-made props- from the ever-so popular mustaches on sticks to the cute circus hats and boas. After a click and flash, the playful experience becomes a very unique photo gallery to bring back memories well after the event is over.

    become the art cart mobile photo opp

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    For the second half of the event, we collaborated with The Other Woman, an event catering and planning service. Their delicious treats settled nicely on our Sweet Cakes Serving Skirt. At first people weren’t sure if the desserts were for display only – but after a little encouragement, anyone who had a sweet tooth eagerly snatched a snack to taste.

    Dessert Skirt by Catalyst Arts

    All in all, this event was a huge success and milestone for Catalyst Arts. We were able to get our name out there with event planners, made friends with talented performers, and debuted our brand new Become the Art cart, which was so enthusiastically received. Now we can’t wait to get the cart to it’s next special booking — maybe somewhere near you?

    To see the full gallery- go to http://catalystarts.com/circusgala/

  • February24th

    Big Love heArt Frame makes the S.F. Chronicle! (then flies to Vegas)

    Posted in: EVENTS/ENTERTAINMENT, PERFORMANCE/ENTERTAINMENT, PR/MEDIA RELATIONS

    Audette Sophia of Catalyst Arts teamed up with photographer SaraBek to bring the Signature ‘Big heArt Frame’ to the 1st annual Eternity Ball at Fort Mason, SF.

    We had fun capturing  great shots of the guests in the Love frame on Valentines Day- see Gallery here

    And so did a photographer from the San Francisco Chronicle. (who unfortunately did not attribute us credit)

    Catalyst Arts heart frame in SF Chronicle

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    And in March, Audette will be toting the heArt onto an airplane and heading to Las Vegas for The Face and Body Paint Convention. One night she will be framing the face painters and their creations.

    Las Vegas Face Paint convention

  • October18th

    Tropical Paradisio Stilt Walkers make the news at Sonoma Fundraiser

    Posted in: CREATIVITY/ARTS, PERFORMANCE/ENTERTAINMENT, PR/MEDIA RELATIONS

    Stilt Walkers in Sonoma News Clip


    Noche en Copacabana August fundraiser event for La Luz. 3 Signature Stilt Characters of Catalyst Arts Entertainment in Carmen Miranda and Bird of Paradise costumes.
    Below Photo Credit to William Murray

    Catalyst Arts Stilt Walkers photo William Murray

    Carmen Miranda Flora Stilt Walker at Copacabana Nights

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    READ full news clip Here-

    http://www.sonomanews.com/News-2011/La-Luz-raises-85K-at-Copacabana/

    SEE Full Image GALLERY-

    http://sonomaslife.smugmug.com/Sonoma-Valley/La-Luz-Noche-en-Copacabana/18546559_rwnxFg#1432807506_HxTKh5p

    La Luz Web Site

    http://laluzcenter.org/

  • November17th

    'This Is It' & 2012 Review

    Posted in: CONSCIOUS MEDIA, PR/MEDIA RELATIONS, REVIEWS

    I went on a movie marathon the other day and watched both movies pretty much back to back. Here are my reviews…

    THIS IS IT-
    This movie basically showed us Michael Jackson’s swan song- the epic tour he was working on full throttle (tickets already sold out in most cities it would be visiting). I thought incorrectly that rehearsal footage would not be compelling enough to keep me engaged for a 2 hour film. It was fascinating to see the process, the incredible production value, and to get such a close up on the man- who’s voice and moves were as impressive as ever!

    On on one hand it could appear like a tragedy that this tour never got to be realized. On the other hand, it is realized and brought to the world through this movie, and may likely more people in that medium than it would as a music tour.

    I was very touched by the new rendition of Earth Song and his clear caring message about the Earth.
    In his words “That’s why I write these kind of songs, you know, to give some sense of awareness and awakening and hope to people. I LOVE the planet.”

    [youtube=http://www.youtube.com/watch?v=Yn5zIzzXL0g]

    Here is a video of his ‘final rehearsal’ of They don’t really care about us.
    [youtube=http://www.youtube.com/watch?v=7qE22UOlQts]

    It was truly inspiring to see the passion, emotion and message behind it all and how epic of a production he was making.
    Go see the movie!

    ____________________________________________________________________________________
    2012

    Going to see a film with the title 2012, I was hoping for some deep messages, considering that there are a lot of complex and profound prophecies and theories about what kind of transformation might happen at that time. That is asking too much of Hollywood. Instead it co-opted and oversimplified the Mayan prophecy and turned it into an unrealistic, way oversensationalized action film about the end of the world.

    WHAT I DIDN’T LIKE ABOUT IT

    * It put 2012 on the radar screen of the mass public from a doom gloom fear perspective only
    * It underplayed the deaths of millions and overplayed the plight of one family clinging to their lives
    * It got cheesy a few times and the unrealistic factor took me out of it when I should be most compelled
    * It put all responsibility for our demise on the earth/sun instead of our own actions
    * It could of and didn’t really interject any truly redemptive or spiritual messages

    WHAT I LIKED ABOUT IT

    * There is something very cathartic and profound about seeing such extreme destruction and sort of having the worst case     scenario played out on the screen to experience without experiencing.
    * The effects were impressive and well done, and the action was quite exciting.
    * There was also some commentary about social values, power politics and compassion.
    * It did highlight for me how fragile and precious is the life we have right now and how much we should appreciate it.

    What both movies had in common is that I walked out of the theater feeling so GLAD TO BE ALIVE!!!

  • May8th

    Mtv- Music Television or bad "reality" tv?

    Posted in: CONSCIOUS MEDIA, CREATIVITY/ARTS, PR/MEDIA RELATIONS, Uncategorized

    Mtv stands for Music Television. But don’t go looking for music videos anymore, unfortunately they have been replaced by a whole slew of bad “reality” tv shows.  VH1 is almost as bad. I don’t watch a lot of tv, but when I do, I want to check out some new music videos, so I go to these two channels and instead get subjected to superficial immature (but eye candy) people and their weird competitive interactions, and shows designed to get people to cut each other down so that they can be the “love” or “best friend” of some slightly famous person. 2 questions- What kind of values are these shows promoting? And What does any of this have to do with music??

    A recent article in the New York Times entitled ‘Make Room, Cynics; MTV Wants to Do Some Good’ seems to claim that I am not the only one complaining about recent programming and that the executives have taken note and had a meeting to discuss a transformative direction in their programming.

    “Meet MTV for the era of Obama. After years of celebrating wealth, celebrity and the vapid excesses of youth, MTV is trying to gloss its escapist entertainment with a veneer of positive social messages.

    Last fall, after the financial crisis erupted but before the presidential election, MTV executives gathered in New York for meetings to discuss the direction of the network and whether programs like “The Hills,” which chronicles the lives of the young and rich in Los Angeles, and “My Super Sweet 16,” a weekly visit to over-the-top coming-out parties, had trapped MTV in a decadent age that was passing.”

    Let’s hope so.  Apparently, the ratings have going down, and so this discussion of values motivated by that, and also because Viacom, the network’s parent company has a new deal with the Bill and Melinda Gates Foundation to make “shows more supportive of education.”

    When can we expect to notice any positive educational changes in programming? Van Toffler, the president of MTV Networks says  “It’s not like you flip a light switch from one type of programming to another…” and that  “The notion of escapism will still live next to inspiration.”

    Hm… What an interesting quote, huh? It is true, we do turn to the TV to provide us an escape, and that is fine. Personally, I am more interested in Music and Inspiration than junk food reality tv escape, so I will hope that MTV follows through with their intentions and in the meantime, I will just keep the TV off. ☺

    By, Audette Sophia

    You can read the whole article at : http://www.nytimes.com/2009/04/19/business/media/19mtv.html?_r=1&scp=2&sq=mtv&st=cse

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